Intercede Website Strategy
Target problem
Catholics with a real-life need (illness, job loss, a loved one’s diagnosis) turn to prayer and search Google for a specific saint-name + novena keyword. They need a complete, trustworthy free resource they can begin praying immediately — and a way to stay consistent across the 9-day commitment, which is where most attempts break down.
Our approach
SEO ranking is the growth lever. Win Google for novena queries across our priority languages (en, es, it, pt, de, pl), serve the cleanest, fastest, ad-free experience on the web, and convert that organic traffic into installs of the Intercede app — where the daily-reminder workflow actually solves the consistency problem.
Who it’s for
Primary: A Catholic with a specific intention — a cancer diagnosis, a job search, a struggling marriage — searching by saint-name + novena. They’re hiring the website to deliver the right prayer they can begin today, and a path to stay consistent for the full 9 days.
Key metrics
- Average Google ranking — tracked in Google Search Console, segmented by country and language (US/English primary; es, it, pt, de, pl secondary)
- Organic traffic — GSC impressions and clicks from search
- App store CTA click-through rate — clicks on app download CTAs from website pages
- Attributed app installs — installs credited to website traffic via App Store campaign tracking
- Attributed revenue — revenue from website-sourced installs
Tracks
Brand-as-moat redesign
Redesign the site to introduce and reinforce the rebranded app’s brand identity, with brand strength itself as a defensive moat against AI-generated competitor content.
Why it serves the approach: In a world where AI can replicate prayer text instantly, a recognizable, trusted brand is what keeps users picking us in the SERP and converting into the app.
Conversion-rate optimization
Instrument and A/B test every step from landing page → app store CTA → install.
Why it serves the approach: Ranking only matters if the traffic converts. Compounding small wins at each funnel step directly improves attributed installs and revenue per visitor.
Live data from the app
Bring dynamic data from the app database into the nightly static build — most-recent Answered Prayers per novena, Group Prayers, and similar live signals.
Why it serves the approach: Authentic social proof from real app users is content competitors can’t generate, and it’s the strongest demonstration of the value waiting inside the app.
Multilingual content expansion
Continue adding novenas across all supported languages, growing the indexable surface area.
Why it serves the approach: Every new well-structured landing page is another keyword surface in Google. More pages, more queries won, more traffic into the funnel.